Design with
gravitational pull.

I turn complex products into experiences people orbit back to — through research, strategy, and interfaces crafted to the pixel.

Explore
the work
01.Approach

Every product is a small universe.
Strategy gives it order – design gives it light.

FIG.01

Observe

Research that gets under the surface — interviews, audits, and analytics that reveal what users actually do, not what they say.

FIG.02

Orient

Strategy that aligns business gravity with user need. Journey maps, service blueprints, and a north star worth steering by.

FIG.03

Orbit

Interfaces and systems designed for return visits — accessible, scalable, and obsessively detailed from flow to micro-interaction.

Explore
the work
02.Selected Work Loaded From Portfolio Manifest
View all projects
03.Capabilities
  • 01

    UX Strategy

    Vision, roadmaps, journey mapping, product definition

  • 02

    User Research

    Interviews, usability testing, heuristic evaluation

  • 03

    Interface Design

    Web & native product design, prototyping, motion

  • 04

    Design Systems

    Token architecture, component libraries, governance

  • 05

    Data Analytics & Visualization

    Dashboards, metrics that matter, stories told with real data

  • 06

    AI Strategy & Enablement

    Practical adoption — AI-assisted workflows, tooling, and team enablement

Self-portrait of Joshua Buckwalter as an astronaut
04.About

Meet Joshua

I’ve led UX strategy on major financial products, helped raise real money for startups with sharp brand work, and been the person willing to say the uncomfortable truth before it becomes a crisis. Lately I’ve been getting my hands back into the machinery: building actual products with actual code, teaching myself the AI tooling that’s remaking this profession in real time.

23 Years

Experience

Ready for take off?

Currently accepting new projects for Q4 2026.

Get in touch